Evolution of a logo: Charleston Walking Guild

Charleston’s tourism and local industry are largely fueled by its walking tours. To date, there are more than 80 Charleston walking tours in town. I met Liz Worrall, who is one of the founders of the Charleston Walking Guild, and she asked me for some design work. I’m putting together the website now, but was tasked with the logo.

Here’s my first draft. I wanted it to be a little hip and a little modern. When researching Charleston walking tour logos, I found that none of them used cobblestones! BAM. So I came up with this:

Welp. That turned out to be a little too hipster, after thinking about it.

Here’s the final logo: